Ernie's Single Launch Event at Hard Rock Cafe

by - Tuesday, March 08, 2011

Limkokwing University is well-known for giving students and graduates the opportunity to shine in their chosen industry. The University is now going the extra mile by offering those with potential to become recording artistes, a full-fledged talent management launching pad.

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Like Ernie Shaheerah, Malaysia’s most globalised university is looking for new talents that need to be produced. The Sound & Music Design Academy at the Cyberjaya campus has all the facilities to record and produce music. LUCT’s renowned branding and communication experience is set to take Malaysia’s music industry by storm, developing brand new artistes that connect with all Malaysians.

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Last week, Limkokwing University of Creative Technology debuted the first artiste it has signed on at Hard Rock Cafe in Kuala Lumpur.

More than 200 guests and media were present at the grand launch which also saw the debut of the music video for the title track, My Only One. The video – projected on a giant screen – precluded Ernie Shaheerah’s grand entrance, where she sang the same song ‘live’.

The artiste then touched the audience when she smoothly transitioned into the Malay song, Semalam Kan Hilang, and finally into a surprising rendition of her Mandarin song Fairytale.
After the private concert, Ernie Shaheerah was congratulated and greeted by the guests and many asked her to autograph their copy of Ernie Shaheerah: My Only One.

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Align CenterErnie Shaheerah: My Only One is the debut single by an alumnus of the University, Nurrul Ernie Shaheerah Zulkifli. The single includes also two bonus tracks in Bahasa Malaysia and Mandarin. Ernie Shaheerah, who is also the University’s Choir Director, will be exclusively managed by the Sound and Music Design Academy (SMDA) of the University. SMDA will produce her albums, and act as her manager and promoter.

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This rising star is 25-years-old and comes from Klang where she discovered her passion for music. After secondary school Ernie Shaheerah understood that music was her vocation. She first did her foundation studies in music at the Akademi Seni Kebangsaan (Aswara) Padang Merbok in Kuala Lumpur. In 2005 she joined LUCT to study at its Sound & Music Design Academy and graduated in 2009 with a Diploma in Sound and Music.

Since she joined the university, Ernie Shaheerah had the opportunity to perform live for more than 150 events. She has sung before prime ministers, presidents, royalty and celebrities in Malaysia, the UK, Botswana and Lesotho. Ernie Shaheerah also performed on a TV show on Chinese channel Hunan. The young woman is determined in what she wants in life and she did not hesitate to accept Tan Sri Lim Kok Wing’s offer to work with him on an album. Ernie Shaheerah is employed by LUCT as choir conductor and talent hunter, but more importantly, she is a star in the making.

If her name or voice seems familiar to the Malaysian public, this is no surprise as she is the female lead voice on two songs – Satu Malaysia and Malaysia Innovative – that are frequently played on national radio and television stations. Both songs were produced by Limkokwing Sound & Music Design Academy, of which Ernie Shaheerah is an alumnus and currently, the Choir Director.

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