PUMA Releases the IGNITE Ultimate‏

by - Wednesday, February 03, 2016



Global Sport Brand’s Most Energized Runner Now Features Expanded
Innovative IGNITE FOAM Providing Ultimate Cushioning and Responsiveness

Herzogenaurach, Germany (1st February, 2016) – Following the introduction of
the IGNITE running shoe family in 2015, Global Sports Brand PUMA is proud
to announce the latest addition – the PUMA IGNITE Ultimate.

With its innovative IGNITE FOAM and unique PU blend, the IGNITE Ultimate
offers comfort and energy return with every workout. With raised midsole
heights and an articulated chevron design, the IGNITE ULTIMATE provides
ultimate cushioning and responsiveness to keep you running longer and
further.

The IGNITE Ultimate’s unique midsole configuration allows the shoe to
compress during landing and then rebound to increase energy return. IGNITE
FOAM with the 3-layer mesh upper provides ultimate step-in comfort and
breathability, and to help mimic your natural running gait, guidance grooves
that run from the heel to toe are in set in place in a transition line.

On the road to the Summer Games in Rio, PUMA’s fantastic roster of Track &
Field athletes including the World’s Fastest Man Usain Bolt will be training in
the IGNITE Ultimate.

Kohei Hagio, PUMA Senior Head of Product Line Management, Running
Training Footwear commented, “At PUMA, we continue to push for innovation
in all our products – it's a never-ending pursuit and the goal is to create the
fastest products in the market. With the IGNITE Ultimate, we know we’ve
elevated the IGNITE technology further and we won’t stop there.”

The PUMA IGNITE Ultimate will be available in Men’s and Women’s styles
from February 2016. For more information, go to puma.com/running.

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